Brand owner Estee Lauder Companies (ELC) and retailer Ulta are giants of the world of cosmetics, residing on consecutive rungs of the supply chain ladder. Since so many ELC products are sold from Ulta shelves, the two forged a strategic collaborative approach to designing packaging for recycling. Learn how this approach is helping the beauty industry to define recyclability and sustainability, while influencing industry players to create more sustainable/circular packages. We’ll learn how Ulta has engaged multiple stakeholders to collaboratively set ambitions goals, criteria, and measuring tools that influence brands to want to design for recyclability. How is their program being presented to consumers? And how this can help move recyclability forward by helping consumers make more informed decisions? Plus, ELC will present a brand/product that has been designed to meet Ulta standards. It’s turning out that the opportunity to be highlighted in programs like this one is incentivizing brands to design for recyclability at scale.