Learn more about the nuances of communicating effectively about recycling, and the new partnerships, technologies, and solutions putting localized recycling information into the hands of consumers. The patchwork US recycling system creates high variability across what is accepted for recycling locally. 7 in 10 consumers look to labels for recycling information, and yet sixty percent are confused about how and what to recycle locally. Regulatory compliance and consumer confusion around recycling requires more transparent and straightforward information regarding recycling. Explore case study examples with General Mills, How2Recycle, and The Recycling Partnership’s newly launched Recycle Check dynamic label to provide consumers up-to-date information amid the changing policies and the national recycling landscape.
Patrick Keenan, Sustainable Packaging R&D, General Mills
Paul Nowak, Executive Director, GreenBlue