How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public. The How2Recycle label was created to provide consistent and transparent on-package recycling information to consumers in the U.S. and Canada. The How2Recycle label is the most recognized recycling instructional label to consumers. Paul will walk through how to think of your product launch process as it relates to packaging forms and recyclability. Many times packaging recyclability is left to the end of the process. He will discuss how to think about it as a full end-to-end initiative. The discussion will also include how to look at the data and science when submitting new innovations for recyclability assessment by How2Recycle.