Larine Urbina is the Senior Vice President of Communications at Circular Action Alliance (CAA). She leads all media, marketing and employee communications efforts, bringing over two decades of experience including 10 years in within the packaging sector. As Senior Vice President at CAA, Larine directs the organization's public voice and works directly with leadership to enhance brand visibility and improve the effectiveness of both external and internal communications to promote organizational transparency and stakeholder engagement.
Larine joined CAA from the Carton Council of North America and Tetra Pak U.S. and Canada, where she served as Vice President of Communications. At these organizations, Larine was responsible for building impactful recycling programs and developing strategic partnerships across the industry. Previously, she held communications positions at GameStop and Rexel Holdings USA, where she focused on brand elevation strategies and employee engagement initiatives.