Shira Abel is a world renowned growth expert with 25 years experience who is trusted by category-leading enterprises from Siemens, Samsung, AXA, Allianz, and many more to help understand their customers and achieve new heights. As the founder of Hunter & Bard and creator of The Perception Formula, Shira brings a unique blend of insights to her work. A Lecturer at University of California Berkeley and in-demand speaker, Shira delivers actionable advice for teams at all levels, from executives to subject matter experts. Her talks inspire and equip organizations with the tools to navigate the complexities of modern business, offering a refreshing perspective on how biases and expectations shape our success.