Kasra has several years of experience working in the consumer goods and packaging industry within the food, beverage, and cosmetics sectors. He has used NIQ’s retail measurement insights throughout his career to identify consumer and market trends to support sustainable product innovation, material supply planning, and strategic growth.

He has strong expertise in integrating Nielsen retail measurement and consumer panel data to drive strategic objectives, leveraging analytical skills to synthesize complex data sets into actionable insights.

Kasra has cultivated cross-functional relationships, serving as a trusted advisor and subject matter expert to packaging companies in the dynamic and fast-paced CPG environment.