Join Gaspard Duthilleul, COO of Greyparrot, as he reveals key insights from analyzing over 40 billion waste objects in just one year. By leveraging AI to accurately identify brands and SKUs in global waste streams, Greyparrot has built one of the largest datasets on packaging recyclability, uncovering the most common materials lost to landfills and incinerators.

Should brands switch from plastic to fibre packaging? Are their products actually being recycled? How do new materials impact recovery rates? Greyparrot’s detailed brand and SKU recognition provides a data-driven feedback loop, empowering companies to design more sustainable packaging, validate their recycling efforts, prepare for extended producer responsibility (EPR) and minimize environmental impact.

Gaspard will also share insights from one of the largest-ever studies of the USA’s polypropylene (PP) supply chain, conducted with Closed Loop Partners. With 45 million PP waste objects detected across four major MRFs, the study demonstrated AI’s ability to uncover unrecovered material, improve sorting efficiency and match the accuracy of manual sampling—helping to create a more stable supply of recycled PP.

This session is essential for those seeking to understand the use of AI data research to unlock waste intelligence to improve packaging circularity, enhance recycling systems and validate their sustainability strategies with data-backed proof.