Neil Menezes is the Packaging Sustainability Policy Manager with General Mills, supporting the company to achieve its packaging goal of designing 100% recyclable or reusable packaging by 2030 through effective policies and programs. Neil is also serving as the Vice Chair of Circular Action Alliance, the first producer responsibility organization (PRO) for paper and packaging in the US.

Prior to joining General Mills, he worked for over 10 years as a consultant in the recycling and waste management industry. He has worked closely with a broad range of stakeholders including brand owners, municipalities, producer responsibility organizations (PROs), associations, and government agencies in Canada, the US, Europe and South America.

Additionally, Neil has been extensively involved in extended producer responsibility (EPR) programs in Canada. He was involved in the data collection and verifying of municipal cost and tonnage data for several provinces. Neil has also been involved in developing and updating recovery and financial fee models for multiple PROs, and has on-the-ground experience having conducted various inbound and MRF audits to better understand how packaging flows through recycling systems.