Recently there has been a lot of public scrutiny over the state of film recycling via store-drop off programs. Learn how a new collaborative representative of the plastics value chain is working to launch a film initiative that will retain and strengthen store drop off programs, expand end markets and supply, all while providing increased transparency and accountability within the system. The Flexible Film Recycling Alliance (FFRA) and their partner, Recycle Coach, will detail for audience members the process to educate and inform both consumers and retailers to ensure film is effectively collected, sorted, and reprocessed, to ensure recycling success.